PMI-Montréal project management blog

Stakeholder Victory, Without Battle

Author : Lynda Bourne, DPM, PMP

From the Voices on Project Management Blog

Chinese military general Sun Tzu wrote The Art of War nearly 2,500 years ago. But his ideas still hold value on the art of stakeholder engagement. After all he did say: "The greatest victory is that which requires no battle," which should be the ultimate aim of every stakeholder engagement process.

One of the clearest messages from The Art of War is the supremacy of strategy over tactics and tactics over reaction. Yet project teams spend most of their time reacting to stakeholders with a few tactical activities, such as report distribution and progress meetings. This approach gives the initiative to the stakeholders. And, as we all know, not every stakeholder has the project's best interests at heart, and those who are supportive rarely have a deep understanding of your project's real needs.

 

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